Articles, english
We took a moment to talk with François Bonnat, Co-founder and CEO of The Smilist, awarded Formula Innovation of the Year award in 2024. The Smilist received the award for its Tooth-Whitening Night Serum, a breakthrough formulation that combines plant-based whitening...
Articles, english
We met with Sanni Jama, who was awarded Voice of the Year 2024, in recognition of her tireless work exposing a large‑scale greenwashing case in Finland in the summer of 2024. In this interview, we discuss marketing claims and consumer awareness, and a deep dive into...
Articles, english
We met with Viktorija Lepiochina, the Category Manager for Cosmetics at Livin – the largest natural and organic retail chain in the Baltics – to talk about her journey in the industry, the evolution of natural beauty, and what it really takes for a brand...
Articles, english
We had the pleasure to sit down with Rosa Briamonte and Céline Krüger, from Fattoria La Vialla, that was awarded Sustainability Pioneer of the Year 2024. Fattoria La Vialla was recognized for their exceptional commitment to regenerative agriculture, ethical sourcing,...
Articles, english
Today, we sit down with Emma Bergqvist, one of the founders of Tree of Brands, who was awarded Distributor of the Year 2024. Tree of Brands was recognized for its supportive approach to natural cosmetics brands and its pioneering role in introducing natural sunscreens...
Articles, english
Today, we sit down with Eva-Maria Õunapuu, Founder of JOIK. JOIK’s long-lasting eyeshadow received an Excellence Award in 2024, their makeup line is gaining recognition among makeup fans and professional makeup artists, and has been spotted in TV productions and on...
