ARTICLES
Toolkit – Awards as a Risk Management Tool: How to Secure Commercial Success for Your Beauty Brand
Launching a beauty brand is exciting — but risky without the right testing and market knowledge. Large production batches, untested formulas, or unclear positioning can quickly lead to commercial struggle. For early-stage brands, participating in...
TOOLKIT – How to Connect with Retailers and Distributors
If you are wondering how to find retailers and distributors for your beauty brand, this guide is for you. Shortlisted brands at the European Natural Beauty Awards can leverage recognition to accelerate distribution — from pharmacies to concept...
Toolkit – How to Leverage ENBA Recognition to Build Educational Content and Strengthen Brand Awareness
In today’s saturated beauty landscape, visibility alone no longer drives growth. Attention is abundant; trust is scarce. Sustainable brand expansion depends not simply on being seen, but on being understood — through credibility, demonstrated...
Toolkit – How to Differentiate Beauty and Wellness Products In-Store and Online
The cosmetics market has never been more competitive. Whether in pharmacy, concept stores, perfumeries or online marketplaces, brands are fighting for the same limited consumer attention. At the same time, consumers are more informed — and more...
Excellence Awards vs. “Best of the Year” Awards: Why Natural Beauty Deserves Timeless Quality Benchmark
In the fast-growing natural beauty sector, consumers often ask: which are the best natural beauty products?With beauty awards across the globe crowning various "Best of the Year" titles, such as “Best Shampoo", “Best Natural Serum” and “Best...
Conversation with Industry Collaboration Partner BioVidaSana
The European Natural Beauty Awards (ENBA) have announced an industry collaboration with BioVidaSana, a leading Spanish organization recognized for its rigorous certification of natural and organic cosmetics. Through this exciting collaboration,...
Conversations with The Smilist, awarded Formula Innovation of the Year 2024
We took a moment to talk with François Bonnat, Co-founder and CEO of The Smilist, awarded Formula Innovation of the Year award in 2024. The Smilist received the award for its Tooth-Whitening Night Serum, a breakthrough formulation that combines...
Conversation with Sanni Jama – Voice of the Year 2024
We met with Sanni Jama, who was awarded Voice of the Year 2024, in recognition of her tireless work exposing a large‑scale greenwashing case in Finland in the summer of 2024. In this interview, we discuss marketing claims and consumer awareness,...
From Niche to Movement: How Natural Beauty Is Redefining Retail with Livin’s Viktorija Lepiochina
We met with Viktorija Lepiochina, the Category Manager for Cosmetics at Livin - the largest natural and organic retail chain in the Baltics - to talk about her journey in the industry, the evolution of natural beauty, and what it really takes for a...
Conversation with Fattoria La Vialla: Sustainability Pioneer of the Year 2024
We had the pleasure to sit down with Rosa Briamonte and Céline Krüger, from Fattoria La Vialla, that was awarded Sustainability Pioneer of the Year 2024. Fattoria La Vialla was recognized for their exceptional commitment to regenerative...
Conversation with Tree of Brands – Distributor of the year 2024
Today, we sit down with Emma Bergqvist, one of the founders of Tree of Brands, who was awarded Distributor of the Year 2024. Tree of Brands was recognized for its supportive approach to natural cosmetics brands and its pioneering role in...
Spotlight on Estonia: How JOIK’s Award-Winning Makeup Is Gaining Recognition Across Europe
Today, we sit down with Eva-Maria Õunapuu, Founder of JOIK. JOIK’s long-lasting eyeshadow received an Excellence Award in 2024, their makeup line is gaining recognition among makeup fans and professional makeup artists, and has been spotted in TV...
Interview with Twistbe – awarded Independent Retailer of the Year 2024
Today, we sit down with Veera Brückler & Kati Partanen, co-founders of the Finnish natural beauty boutique Twistbe, recently recognized as Independent Retailer of the Year 2024. Twistbe has helped between 30,000 and 40,000 Finnish customers...
Kenzai Cosmetics: A Conversation with the New Brand of the Year 2024
Today, we sit down with Barbara and Stéphane, the brother-sister duo behind Kenzai Cosmetics. Just four months ago, they were honoured by the ENBA’s star jury with the prize for excellence for their Purifying Moisturising Mask and by the awards’...
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