english, News
The European Natural Beauty Awards have just released the “Top 8 Natural Raw Ingredients of the Year” Shortlist for 2026, and it is a good excuse to remember that every part of a serum, balm or shampoo on the shelf started somewhere else – a field, a hive,...
english, News
The European Natural Beauty Awards have just released the shortlist of finished products for 2026. Serums, balms, sun creams, toothpaste, deodorants, lip care, colour cosmetics, fragrances, beauty tools: the full spread of what natural beauty looks like right now,...
Articles, english
Launching a beauty brand is exciting — but risky without the right testing and market knowledge. Large production batches, untested formulas, or unclear positioning can quickly lead to commercial struggle. For early-stage brands, participating in independent awards...
Articles, english
If you are wondering how to find retailers and distributors for your beauty brand, this guide is for you. Shortlisted brands at the European Natural Beauty Awards can leverage recognition to accelerate distribution — from pharmacies to concept stores and international...
Articles, english
In today’s saturated beauty landscape, visibility alone no longer drives growth. Attention is abundant; trust is scarce. Sustainable brand expansion depends not simply on being seen, but on being understood — through credibility, demonstrated expertise, and the...
Articles, english
The beauty and wellness markets have never been more competitive. Whether in pharmacy, concept stores, perfumeries or online marketplaces, brands are fighting for the same limited consumer attention. At the same time, consumers are more informed — and more sceptical —...
