Articles, english
Launching a beauty brand is exciting — but risky without the right testing and market knowledge. Large production batches, untested formulas, or unclear positioning can quickly lead to commercial struggle. For early-stage brands, participating in independent awards...
Articles, english
If you are wondering how to find retailers and distributors for your beauty brand, this guide is for you. Shortlisted brands at the European Natural Beauty Awards can leverage recognition to accelerate distribution — from pharmacies to concept stores and international...
Articles, english
In today’s saturated beauty landscape, visibility alone no longer drives growth. Attention is abundant; trust is scarce. Sustainable brand expansion depends not simply on being seen, but on being understood — through credibility, demonstrated expertise, and the...
Articles, english
The cosmetics market has never been more competitive. Whether in pharmacy, concept stores, perfumeries or online marketplaces, brands are fighting for the same limited consumer attention. At the same time, consumers are more informed — and more sceptical — than ever....
Articles, english
In the fast-growing natural beauty sector, consumers often ask: which are the best natural beauty products?With beauty awards across the globe crowning various “Best of the Year” titles, such as “Best Shampoo”, “Best Natural Serum” and “Best...
english, News
The European Natural Beauty Awards proudly present the Natural Beauty Directory – a new, curated digital platform designed to make it easier to discover truly natural, high-quality beauty and wellness products across Europe and to give visibility to the brands and...
