ENBA – OPERATING SINCE 2020
The European Natural Beauty Awards is an independent institution dedicated to identifying, evaluating, and promoting the highest standards of natural beauty and wellness products, raw ingredients, and sustainable packaging in Europe.
STORY
BORN TO STRENGTHEN TRANSPARENCY
With a deep belief that transparency should be the standard, not the exception, the initiative was born in Jyväskylä, a small town in the heart of Finland.
Since the beginning, the project has been driven by the desire of the founder, Satu Mäkinen, to challenge the ongoing greenwashing and misleading marketing in the beauty industry.
MISSION
Transforming the beauty industry
The European Natural Beauty Awards’ mission is directed by one principal: to empower consumers and professionals of the beauty sector to make informed, conscious choices and support brands that put naturality, sustainability, and quality at the heart of their formulas.
ENBA’s motto, “Luxury by Nature, Excellence by Choice”, reflects the organisation’s commitment to redefine what beauty means and set new standards to accelerate the transformation of the cosmetics industry into one that is entirely transparent, nature-driven, and aligned with the values of consumers.
The European Natural Beauty Awards serve as a platform for those who prioritise clean formulations, ingredient integrity, and sustainable innovation. The event brings together each year pioneering cosmetic brands, emerging talents, retailers, distributors, and leading experts from across Europe.
To facilitate the clear communication of the recognised products and companies, official ENBA labels can be seen adjacent to the awardees.
The ENBA label is a proof of quality in today’s world of beauty.
MISSION
Transforming the beauty industry
The European Natural Beauty Awards’ mission is directed by one principal: to empower consumers and professionals of the beauty sector to make informed, conscious choices and support brands that put naturality, sustainability, and quality at the heart of their formulas.
ENBA’s motto, “Luxury by Nature, Excellence by Choice”, reflects the organisation’s commitment to redefine what beauty means and set new standards to accelerate the transformation of the cosmetics industry into one that is entirely transparent, nature-driven, and aligned with the values of consumers.
The European Natural Beauty Awards serve as a platform for those who prioritise clean formulations, ingredient integrity, and sustainable innovation. The event brings together each year pioneering cosmetic brands, emerging talents, retailers, distributors, and leading experts from across Europe.
To facilitate the clear communication of the recognised products and companies, official ENBA labels can be seen adjacent to the awardees.
The ENBA label is a proof of quality in today’s world of beauty.
VALUES
GUIDED BY STRONG ETHICS
At the heart of the European Natural Beauty Awards are strong values that guide everything we do.
AUTHENTICITY
We honour brands that stay true to nature. No greenwashing, no shortcuts — only genuinely natural formulations that respect people and the planet.
TRANSPARENCY
We believe trust starts with honesty. That’s why we value open ingredient sourcing and clear, responsible communication.
ETHICS
While naturality is at the centre stage of ENBA, we also take ethical responsibility into consideration. We believe true natural cosmetics brands treat nature and its members in a respectful manner and conduct their business with ethical practices.
INNOVATION
We celebrate those pushing the boundaries of natural beauty through formulation, sustainability, and design, while staying grounded in clean, safe science.
EXCELLENCE
We reward quality. Our jury seeks out the best in performance, sensorial experience, and product design, proving that natural and luxury indeed go hand in hand.
INCLUSIVITY
We embrace the richness of diversity in looks, cultures, identities, and personal stories.
We take a firm stance against outdated beauty standards and the language that upholds them. Phrases like anti-ageing or whitening — and any messaging that feeds insecurity or exclusion — do not align with our vision.
Instead, we advocate for communication that uplifts, honours authenticity, and embraces the natural beauty of all people, across all stages of life.
SISU
Sisu is a Finnish cultural concept denoting an extraordinary inner strength and stoic determination that enables individuals to persevere through severe adversity beyond what their apparent capacity would suggest. We embrace sisu – to bring natural beauty to a level not imagined before.