Awards program to strengthen truly natural brands

The European Natural Beauty Awards act as an accelerator program for companies making authentic and quality natural cosmetics, sustainable beauty tools, and organic beauty supplements.

Awarded products are selected for their performance and great sensoriality, gaining international exposure, industry recognition, and increased visibility all over Europe.

We support brands to get in the radar of buyers, distributors, as well as conscious consumers seeking high-quality natural cosmetics.

How does it work?

Submit your application and receive all the program details.
We review your INCI list(s) (99% natural origin required).
If accepted, your products are sent to the awards’ jury members for a 3-month evaluation.
Awarded products are announced at the ceremony during Paris Fashion Week, and they will enter the listing of the best products for 2025.

Apply today to verify your eligibility and receive more information about the awards program.

Brand

Country where the brand is registered

Official name of the registered company

VAT ID of the registered company

Full address of the registered company

Contact person

Phone number of the contact person

Email address of the contact person

Name of your best product(s)

How did you hear about the awards?

For which reason(s) would you like to enter the awards? For which reason(s) would you like to enter the awards? To differentiate my products in store / e-commerce and gain consumers' trust To find new retailers / distributors To generate qualitative content about my brand and increase my brand awareness To receive feedback on new product(s) To receive industry recognition for my innovation(s) To support the launch of a new brand

Note any questions here

Would you like to subscribe to the Awards Newsletter? *optional Would you like to subscribe to the Awards Newsletter? *optional Yes, I would like to receive news regarding the awards straight to my inbox.

WHAT MAKES THE EUROPEAN NATURAL BEAUTY AWARDS UNIQUE?

The ENBA is not linked to a media, fair, certification, or any other business. The organisation’s sole purpose is to ensure that the awarded products and companies are easy to identify by professional buyers, investors, and consumers looking for quality natural cosmetics, supplements, and beauty tools.

By upholding the highest industry standards and applying a rigorous selection process from the outset, our seal is a mark of distinction that open doors as it’s trusted by the industry and discerning consumers across the globe.

In the first year, many shortlisted brands have reported tangible outcome such as new retail opportunities, investment interest, sales increased of awarded products, media coverage, and/or new strategic partnerships.

CRITERIA TO ENTER

To be eligible, cosmetic products must contain at least 99% natural-origin ingredients and follow European natural certifications standards’ guidelines (Note: We don’t require the products to be certified)

Supplements must be made with organic or wild ingredients.

Beauty tools should offer sustainable alternatives.

If you are unsure about the ingredients’ eligibility of a product you would like to submit, you can submit the form above and let us know your question through the same form.

WHICH INGREDIENTS ARE NOT ALLOWED?

We uphold the highest standards of naturality and safety in cosmetics. As part of our commitment to a cleaner, more sustainable beauty industry, we strictly prohibit harmful ingredients and follow European natural certification standards’ guidelines.

For example, the following (commonly proposed) ingredients are not eligible for submission:

PEGs (Polyethylene Glycol)
Urea
Phenoxyethanol
Carbomer
Retinyl Palmitate
Sodium Cocoyl Isethionate
Synthetic vitamins, including Retinol and Niacinamide
Synthetic perfumes (even 0,01%)

Any product containing these or similar synthetic components will not meet the standard for participation in the ENBA.

Certain animal-derived ingredients, like lanolin or beeswax, are allowed, provided they are collected responsibly. However, animal-origin ingredients such as carmine or squalene, which involve the animal’s death to obtain the raw material, aren’t compatible with our values.

We believe in a beauty industry that values transparency, sustainability, and natural excellence.

EVALUATION PROCESS

1 – Eligibility Confirmation
Once a product is confirmed as eligible based on its authentic natural formulation, it enters the next phase: jury evaluation.

2 – Evaluation of Excellence
Being natural doesn’t automatically mean a product is effective and that’s precisely why the first round of evaluation, conducted by the “Star Jury” and linked to the excellence award focuses on two essential criteria:

Efficacy: How well does the product perform after 12 weeks of real-world use?
Sensoriality: Because caring for oneself should be a pleasure, not a chore.

3 – Innovation & Sustainability Review
Simultaneously, members of the Industry Jury evaluate each product’s innovative aspects, with a particular focus on formulation breakthroughs and sustainability efforts.

The Jury

The shortlisted products will undergo a rigorous and multifaceted evaluation process conducted by two distinct juries:

1. Star Jury – Representing the Consumer Voice for the Excellence Awards

A world-class jury of diverse European stars: These individuals represent the true voices of your target audience, ensuring the “Excellence Awards” reflect the needs and preferences of conscious consumers across the continent.

They will assess products’ usability, effectiveness, sensorial experience, and overall value.

2. Industry Expert Jury – for the Innovation Awards

An expert jury composed of leading figures in the natural beauty industry: These respected professionals bring their deep knowledge and experience to evaluate the “Innovation Awards“.

They will analyze the products’ formulation, sustainability practices, and groundbreaking concepts, recognizing the most forward-thinking advancements in the natural beauty industry.

This dual-jury approach ensures that shortlisted products receive a comprehensive evaluation, considering both consumer appeal and industry innovation.

This makes the awards valuable for brands, highlighting excellence and the points of view of both consumers and industry leaders.

WHEN IS THE RIGHT TIME FOR A COMPANY TO ENTER THE AWARDS?

The right time to apply is when you are confident that your product reflects the very best of your expertise, when you know it delivers on quality, and you are proud to share it with the world.

From solo entrepreneurs to established leaders, the ENBA supports companies committed to doing business with purpose and embracing authentic naturality at every step.