BRAND APPLICATION

Get noticed by European retailers, media, and industry experts — stand out in the beauty market.

European Natural Beauty Awards Natural Cosmetics Skincare Haircare Makeup Supplements Beauty Tools Accessories Wellness Intimate Care Wellbeing

The European Natural Beauty Awards act as an accelerator program for companies making authentic and quality natural cosmetics, sustainable beauty tools, and organic beauty supplements.

Awarded products are selected for their performance and great sensoriality, gaining international exposure, industry recognition, and increased visibility across Europe. We support brands to get on the radar of buyers, distributors, and conscious consumers seeking high-quality natural beauty products.

WHY APPLY TO ENBA 2026? 

  • Grow your visibility with 300+ top European retailers, distributors, and industry leaders

  • Boost your media coverage — past participants increased their chances by 65 %

  • Get market validation to confidently scale your brand across Europe

  • Have your products evaluated by industry leaders, certification experts, buyers, and top beauty editors

  • Receive actionable feedback on how your products perform in the European market

  • Increase your product’s shelf appeal in a competitive market

ELIGIBILITY
Submissions Are Open To

– Natural cosmetic products (formulated with a minimum of 99% of natural ingredients)
– Sustainable beauty tools and accessories
– Organic beauty supplements

Application closes on March 31, 2026

HOW TO SUBMIT YOUR PRODUCTS

1 – Fill out the online entry form

Choose the right application process based on whether your product has already been evaluated by a third-party certification or not. 

2 – Eligibility Review

After review of the products’ composition by our eligibility committee, our team will contact you.

Need help with your registration? You can contact us at help@europeannaturalbeautyawards.com

FAQ

Do the cosmetic products entering need to be certified BY A THIRD PARTY?

No, the cosmetic products entering the awards don’t need to be certified by a third-party organisation. If a product is not certified, make sure you submit your entry via the “non-certified” route, and we at the ENBA will check the ingredients’ eligibility for the awards.

Can a product with 95% of natural-origin ingredients enter the awards?

No, only cosmetic products with a minimum of 99% of ingredients of natural origin can enter the awards. (In decimal calculations, a product with a minimum of 98,5% natural-origin ingredients can enter the awards.)

Do supplements need to be 100% organic or wild, or can they be 100% natural?

Supplements entering the ENBA 2026 must be either 100% organic or wild-harvested.

  • Organic: Ingredients are grown in a controlled environment using verified organic methods. This ensures the product meets strict natural and sustainable standards.

  • Wild: Ingredients are harvested from the wild (e.g., forest plants) where organic cultivation cannot be proven. The term “wild” is used instead of “organic.” Endangered species are not allowed, unless otherwise certified.

Important: Supplements that are 100% natural but not organic or wild may have been produced using pesticides or other non-certified methods. Therefore, 100% natural alone is not sufficient for ENBA submission for supplements.

Can a beauty tool containing plastic enter the awards?

No. ENBA 2026 is reserved for sustainable beauty products and tools. Any items containing conventional plastics or non-sustainable materials are not eligible, as the awards focus on environmentally responsible, high-quality natural beauty solutions.

This ensures that all recognised products meet the growing consumer demand for sustainability and reinforce the credibility of the European Natural Beauty Awards’ Excellence Label.

What is the DEADLINE for entries?

The 2026 entry will close on March 31, 2026.

WHO is IN the European natural Beauty Awards jury?

To ensure fairness and a well-rounded evaluation, the ENBA jury is composed of 100 independent members from 35 European countries. This diversity guarantees that results cannot be bought or influenced, making the awards a trusted benchmark for the industry.

The jury is organised into three categories:

  • Public Personalities: European stars representing the voice of consumers.

  • Industry Experts: Cosmetics certification specialists, buyers, distributors, R&D and sustainability professionals.

  • Media Experts: Influential European beauty editors and journalists.

Together, this combination ensures objective, credible, and high-impact recognition for all submitted products.

Where Will the ENBA 2026 Awards Ceremony Take Place?

In Paris, France, on September 29, 2026.

 

How Are Products Judged for the European Natural Beauty Awards?

All ENBA 2026 entries are evaluated by our independent jury to ensure objective, merit-based judging. The jury is composed of 100 members from 35 European countries, organized into three groups:

  • Public Personalities: Stars representing the voice of European consumers. They evaluate product efficacy and sensorial experience — does the product deliver the results promised by its claims?

  • Industry Experts: Certification specialists, buyers, distributors, R&D, and sustainability professionals. They assess innovation and sustainability.

  • Media Experts: Influential beauty editors and journalists. They evaluate market appeal and consumer relevance.

This rigorous, multi-perspective process ensures that results cannot be bought or influenced, making the ENBA a trusted benchmark for the European natural beauty industry.

Which category can my product enter?

At the European Natural Beauty Awards, products are evaluated for their own merits, rather than being ranked as “best in a single category” like traditional awards. We do not run a “Best Shampoo of the Year” or similar system.

Instead, each product is assessed individually by the independent jury, considering factors such as innovation in formulation, innovation in packaging, effectiveness, sensorial experience, sustainability, and market appeal.

When submitting, you will select the category that best fits your product type (e.g., skincare, haircare, supplements, beauty tools). This ensures your product is evaluated fairly and accurately, highlighting its unique strengths and earning recognition based on its actual quality and performance.

I am REPRESENTING a laboratory. Can I submit products that are not yet on the market?

No. The European Natural Beauty Awards (ENBA) are reserved for finished products that are already distributed or about to be on the market.

One of the main goals of the ENBA is to help consumers, retailers, and industry professionals identify high-quality natural cosmetics available today. For this reason, only commercialised end products are eligible for submission.

What is the ENBA Excellence label?

The ENBA Excellence Label is the prestigious quality mark awarded to products recognised by the ENBA Jury after a 3-month evaluation process.

Today’s consumers are not only seeking natural products — they also expect pleasant, effective, and high-quality solutions. To earn the label, products must receive a minimum score of 4.0 out of 5.0 across efficiency and sensoriality criteria.

All Excellence-awarded products are listed in the Natural Beauty Directory, the industry’s trusted database of verified, high-quality natural products across Europe.

What is the cost to submit a product?

The submission fee for ENBA 2026 is €870 per product. 

This fee covers shipping costs and the full evaluation process by our independent jury — industry leaders, buyers, certification specialists, and top European beauty editors.

ENBA ensures objective, merit-based judging — the fee does not influence results. It simply supports the rigorous independent assessment and the high-quality opportunities provided to all shortlisted brands.

For All Shortlisted Products:

  • Shortlisted Communication Kit to promote your recognition

  • Evaluation and exposure — products are distributed and reviewed by European industry leaders (the fee covers expenses such as shipping, handling, and customs management)

  • Actionable feedback and assets to help your products stand out in a competitive market

  • Tickets to the ENBA Awards Ceremony — the leading event for natural beauty, with 700+ industry professionals

Additional Benefits:

  • €600 discount to attend the European Natural Beauty Market and meet buyers across Europe

For Awarded Products & Brands:

  • Five-year international licence to use the ENBA Excellence Label

  • Recognition trophy
  • Opportunity to join the ENBA HOUSE, our exclusive distribution network

Can my entry be in a language other than English?

Yes! Products can be submitted in any language, but each entry must include a product explanation in English.

Providing an English description ensures that the ENBA jury — composed of experts, buyers, and media from across Europe — can fully evaluate your product. This allows your product to receive fair, merit-based recognition and be considered for the ENBA Excellence Label.

Can I submit my products if my brand is not based in Europe?

Yes! ENBA 2026 welcomes brands from around the world. While the awards celebrate natural beauty in Europe, international brands that meet our natural and quality criteria are eligible to participate.

Submitting gives your products exposure to the European industry, helping you expand your presence and credibility in the European market.

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