Our Values

At the heart of the European Natural Beauty Awards are strong values that guide everything we do.

Authenticity

We honour brands that stay true to nature. No greenwashing, no shortcuts — only genuinely natural formulations that respect people and the planet.

Transparency

We believe trust starts with honesty. That’s why we value open ingredient sourcing and clear, responsible communication.

ETHICS

While naturality is at the centre stage of ENBA, we also take ethical responsibility into consideration. We believe true natural cosmetics brands treat nature and its members in a respectful manner and conduct their business with ethical practices.

Innovation

We celebrate those pushing the boundaries of natural beauty through formulation, sustainability, and design, while staying grounded in clean, safe science.

Excellence

We reward quality. Our jury seeks out the best in performance, sensorial experience, and product design, proving that natural and luxury indeed go hand in hand.

Inclusivity

We embrace the richness of diversity in looks, cultures, identities, and personal stories.

We take a firm stance against outdated beauty standards and the language that upholds them. Phrases like anti-ageing or whitening — and any messaging that feeds insecurity or exclusion — do not align with our vision.

Instead, we advocate for communication that uplifts, honours authenticity, and embraces the natural beauty of all people, across all stages of life.