Soil Association Joins THE AWARDS to ELEVATE UK-BASED Natural Cosmetics

Soil Association Certification, the UK’s leading certification body for organic and sustainable products, and the European Natural Beauty Awards (ENBA) announced today a new partnership. The collaboration aims to combat greenwashing in the UK and elevate the best natural cosmetics from the UK in the wider European market.

The European Natural Beauty Awards recognize excellence in natural beauty products across Europe. This partnership will offer a platform to increase visibility and recognition for UK-based brands among industry experts and beauty consumers across Europe and the UK market.

“We’re delighted to partner with Soil Association Certification,” said Macha Chibani, European Natural Beauty Awards COO. “Their commitment to rigorous standards aligns perfectly with our mission to celebrate the best in the natural cosmetic industry. We know that Brexit excluded UK brands from the European Market. We want this partnership to strengthen the European natural beauty landscape, and offer wilder visibility to the UK brands doing exceptional work in the natural cosmetics scene.”

Through this strategic partnership, the organisations are committed to:

Elevate brands that prioritise natural ingredients and adhere to rigorous standards, ensuring authenticity and quality for European consumers.

Recognise brands that push boundaries in natural formulations and production processes, while demonstrating a genuine commitment to naturality and product efficacy.

Educate consumers about the value of natural cosmetics, allowing them to make confident choices that align with their preferences for safety, sustainability, and effectiveness.

Soil Association Certification Integral Contribution: The Soil Association Certification contributes to the ENBA through:

Expert Jury: Paige Tracey, of Soil Association Certification, will join the distinguished ENBA expert jury, providing her expertise in the natural and organic cosmetics sector to ensure rigorous and fair evaluation of the participating products in the Innovation Categories Awards.

Brand Promotion
: Leveraging its extensive network and communication channels, Soil Association Certification will actively promote awarded Soil Association Certification-certified brands and their products to a broader audience.

About the Soil Association Certification

Soil Association Certification is the UK’s leading organic certifier offering a huge range of organic and sustainable certification schemes across food, farming, forestry, fashion & textiles and beauty & wellbeing. It is wholly owned by the Soil Association Charity, which campaigns for a world where the links between climate, nature and health are respected. Soil Association is a founding member of the international COSMOS standard, the largest international standard for organic and natural cosmetics.

About the European Natural Beauty Awards

The European Natural Beauty Awards is a recognition and promotion program for the natural beauty industry. Each year, ENBA celebrates the best European natural cosmetics products as well as industry professionals who have significantly contributed to the growth of the sector.