This year’s jury reflects ENBA’s commitment to multi-perspective, fair, and credible evaluation. With voices ranging from scientific experts and retailers to media professionals and public figures, the jury blends industry know-how with real-world expectations.
Each of the three award categories, Excellence, Innovation, and Media Choice, is evaluated by a specialized panel. Let’s meet them:
The Star Jury | Excellence Awards
From recognized musicians and celebrated actors to professional athletes, our Star Jury represents the well-informed consumer of natural beauty today. These 50 public figures from across Europe put shortlisted products to the test in their daily routines, offering honest, experience-based feedback. Their perspective brings visibility to what it means for a product to stand out in real life; it must perform, delight the senses, and align with conscious values.
The Industry Expert Jury | Innovation Awards
For the Innovation Awards, ENBA gathers leading minds from across the European natural beauty sector. This jury includes representatives from natural cosmetics certifications, cosmetics retailers, sustainability experts, and formulators.
Their mission: to assess not only how a product performs, but also how it innovates, whether through pioneering ingredients, circular packaging, or unique formulation techniques. The Industry Expert Jury ensures each awarded product and company represents an advancement in natural beauty.
The Media Jury | Media Choice Awards
Beauty editors, journalists, and influential content creators make up the Media Jury, responsible for selecting the Media Choice Award. These experts offer insight into current trends, consumer behavior, brand storytelling, and product relevance in today’s media landscape.
Given their insight on both audience expectations and editorial standards, the Media Jury highlights the natural beauty products that not only meet high-quality standards but also spark conversation and cultivate trust.
Meet the Media Jury
Together, the 2025 jury spans 35+ countries and an extraordinary range of expertise, playing a key role in shaping a new, elevated standard for natural beauty in Europe.
Make sure to follow @europeannaturalbeautyawards to get a glimpse behind the scenes of the jury’s journey in testing, reviewing, and discovering the most exceptional products of the year.