July 22, 2025 –
The European Natural Beauty Awards (ENBA) announced an industry collaboration with BioVidaSana, a respected Spanish organization known for its rigorous certification of natural and organic cosmetics.
As part of this collaboration, BioVidaSana supports ENBA in reviewing product eligibility for the annual awards. Leveraging its expertise in natural formulation and ethical standards, BioVidaSana helped verify that the 2025 shortlisted products meet the highest criteria in terms of natural origin and alignment with European-leading certification standards.
“At the heart of the ENBA is our commitment to consumers: helping them identify truly natural products they can trust. As the awards and the number of applications are increasingly growing, this collaboration with BioVidaSana strengthens our selection process by ensuring that only products aligned with the highest standards of formulation and integrity are considered,” says Satu Mäkinen, Founder of the European Natural Beauty Awards.
BioVidaSana is best known for developing Spain’s leading natural cosmetic certification program, with a strong focus on accessibility. Their involvement reinforces the robustness of the ENBA’s evaluation process, particularly at a time when greenwashing remains a growing concern in the beauty industry.
“For BioVidaSana, it is an honour to make this industry collaboration with the ENBA. It is an award that does a lot of work to make natural cosmetics known, is appreciated in Europe, and also takes natural cosmetics seriously,” says Nuria Alonso, CEO of Biocertificación S.L. “For us, it is essential to combat greenwashing because it misleads and confuses consumers and is very damaging to brands that are truly committed to the principles of authentic natural cosmetics, and the ENBAs contributes decisively to this essential task. “
About the European Natural Beauty Awards
The European Natural Beauty Awards is a recognition and promotion program for the natural beauty industry. Each year, the ENBA celebrates the best European natural cosmetics products as well as industry professionals who have significantly contributed to the growth of the sector.
About BioVidaSana Certification
BioVidaSana currently certifies about 100 cosmetic brands, laboratories, and raw material suppliers. This project started in 2012 as the result of a collaboration between three entities:
Asociación Vida Sana: This is the driving force in the development of the standard.
BioCertificación S.L.: A company that specialises in organic production inspection and certification services.
bio.inspecta: This international certification body from Switzerland is responsible for the issuance of certificates.
Website: https://cosmeticabiovidasana.org/