In the awards November series of blog posts, we get to know the brands behind the nominee products of the European Natural Beauty Awards 2023. In this post, we are proud to share more about the Finnish natural cosmetics brand Finlash, as told by the brand:

Finlash is a Finnish eyelash-focused cosmetics company founded by two young women in 2019. The Finlash cosmetic brand was launched in Finland in June 2020. We participate in the development of our own product and the products have a long history of product development and testing. Our passion is to develop and manufacture quality products that we can be completely satisfied with.

Finlash as a company

We are a Finnish cosmetics company specializing in eyelash extensions and eyelashes. Our natural cosmetics products are completely vegan. Our skin and eyelash products are developed, manufactured and packaged in Finland. Eyelash accessories are also designed in Finland. The cosmetic products are ophthalmologically tested by ophthalmologists and are excellent for the skin around the eyes.

How did the idea of Finlash get started?

Finlash was born from the idea of making an entire cosmetic line for users of eyelash extensions. Although eyelash extensions have been taken into account in the development of the product series, the products are suitable for everyone who cares about their eyes and eyelashes. In product development, the most important criteria for us were domesticity, safety, quality, gentleness and naturalness. After testing several products, we wanted to develop our own perfect natural cosmetics line suitable for eyelashes.

Betaine is used as the main effective raw material in the products, which is a raw material produced from Finnish sugar beet as a side stream of the sugar industry. In our products, betaine acts as a moisturizing, conditioning, protective and strengthening agent. Betaine also adds shine to eyelashes.

Finlash eyelash serum nourishing eyelashes and eyebrows. It contains strengthening and protective betaine. Our serum prevents lashes and eyebrows from becoming brittle and broken and making lashes look longer. Finlash eyelash serum has been awarded the Key Label, which tells about Finnish work.

Get to know Finlash even better on the brand’s website at and follow the brand’s journey on Finlash’s Instagram >