Spanish
El mercado de la cosmética nunca había sido tan competitivo. Ya sea en farmacias, concept stores, perfumerías o en internet, las marcas se disputan la misma y limitada atención de los consumidores. Al mismo tiempo, estos están más informados —y más escépticos— que...
Articles, english
Launching a beauty brand is exciting — but risky without the right testing and market knowledge. Large production batches, untested formulas, or unclear positioning can quickly lead to commercial struggle. For early-stage brands, participating in independent awards...
Articles, english
If you are wondering how to find retailers and distributors for your beauty brand, this guide is for you. Shortlisted brands at the European Natural Beauty Awards can leverage recognition to accelerate distribution — from pharmacies to concept stores and international...
French
Le marché des cosmétiques n’a jamais été aussi compétitif. Que ce soit en pharmacie, en concept stores, en parfumerie ou en ligne, les marques se battent pour la même attention limitée des consommateurs. Dans le même temps, les consommateurs sont plus...
Articles, english
In today’s saturated beauty landscape, visibility alone no longer drives growth. Attention is abundant; trust is scarce. Sustainable brand expansion depends not simply on being seen, but on being understood — through credibility, demonstrated expertise, and the...
