The registration is officially closed, and the full list of the shortlisted cosmetics of 2025 is now out! We are honoured to hear new brand stories, learn about innovation in the sector, and witness the powerful work that every brand owner and representative is doing to sustain the positive change in the cosmetics industry. This year, out of 1,274 entries, 219 authentic natural beauty products have made it to the 2025 shortlist. Congratulations, this is already an important milestone.
WHAT DOES IT MEAN TO BE SHORTLISTED?
The European Natural Beauty Awards (ENBA) is an international award that celebrates the highest-quality natural beauty products in Europe. What makes the ENBA unique is its strict selection standard: only products made with at least 99% natural-origin ingredients are accepted for evaluation.
Being shortlisted for the ENBA is a meaningful milestone. It means the products have passed our rigorous ingredient screening, meeting the highest standards of natural formulation, and are already among the most conscious in European beauty. On average, less than 20% of products that apply reach this stage each year.
WHAT’S NEXT?
Being shortlisted is only the beginning. Now, the products are being shipped to the jury members to be tested over three months.
The jury is composed of 100 members, including 50 European stars from 36 countries representing conscious consumers, alongside cosmetics retailers, sustainability specialists, leading natural certifications , and influential member of the media (to be announced). This blend of expert knowledge and consumer expectations results in fair, transparent, and trusted evaluations.
With the full shortlist of 2025 now revealed, this marks the official beginning of the awards journey. Out of more than a thousand applications, these 219 products have already stood out for their quality, integrity, and commitment to natural beauty. As the jury begins their evaluations, we celebrate this exciting milestone and the people and values behind every shortlisted product. Stay tuned as we follow their path toward recognition in one of the most trusted natural beauty awards in Europe.
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Make sure to follow us on @europeannaturalbeautyawards for more updates and glimpses behind the scenes.