INDUSTRY EXPERT JURY 2025
The industry expert jury evaluating the products for the Innovation Awards represents all key areas of the European natural beauty sector. It is composed of European natural cosmetics certifications, cosmetics retailers, and professionals in sustainability and formulation.

CAROLINA GIRBES
Marketing Director & Buyer
Herbolario Navarro

JOHANNA PARVIAINEN
Cosmetics Product Manager
Kesko

LOUISE MOHR
New Brands Acq. Manager
Matas

KAREN ÓSK GYLFADÓTTIR
CEO
Lyfja

JUDITH FIEDLER
Founder / R&D Director
OneRD GmbH

SIDSEL MARIE BØG
Hair & Makeup Artist
Founder of Untold Secretz Store

VIKTORIJA LEPIOCHINA
Cosmetic Buyer
LIVIN

LAURENT MILET
General Manager
Cosmos Standard

NURIA ALONSO
CEO
Biocertificatión SL

DR. MARK SMITH
Director
Natrue

ANNINA ITKONEN
Category Manager
Ruohonjuuri

DIOGOU DRAMÉ
CEO
La Fabrique 621

STEFANIA SIMBULA
Senior Buyer Beauty
Zalando

MARIA KALLIN
Assortment Manager
Hälsokraft

LÉA MALTA
Marketing Manager & Buyer
Mademoiselle Bio

SANDRINE LECOINTE
Founder Oane / Expert cosmetic ecoconception
European Natural Beauty Awards 2025 Copyright