EVALUATION
PROCESS
We assess natural beauty products based on authentic ingredients, real-life performance, and a multi-expert jury. Products awarded in the yearly ceremony earn the ENBA Excellence Seal and are featured in the Natural Beauty Directory.
Step-by-Step Evaluation Process
Ingredient Authenticity Review
PERFORMANCE EVALUATION BY INDEPENDENT Jury
Final Seal & Directory Inclusion
Phase 1
Ingredient Authenticity Review
As a first step, a product’s ingredient list (INCI) and its composition are carefully examined by cosmetic experts to ensure authentic naturalness and conformity with the highest European natural cosmetics standards. Products must contain at least 99% natural-origin ingredients and follow the European natural certifications standards’ guidelines.
Only authentic natural cosmetics make the cut. No shortcuts, no greenwashing.
Phase 2
Jury EVALUATION
Being natural isn’t enough. To stand out, a product must also deliver results and offer a great sensory experience.
Over a 12-week period, the jury tests the products under real-life conditions.
To ensure an accurate evaluation, the independent ENBA jury is composed of members from all across Europe and all expertise.
100+ international jurors from 35+ countries
Phase 2
Jury EVALUATION
Being natural isn’t enough. To stand out, a product must also deliver results and offer a great sensory experience.
Over a 12-week period, the jury tests the products under real-life conditions.
To ensure an accurate evaluation, the independent ENBA jury is composed of members from all across Europe and all expertise.
Phase 3
Final Seal & Directory Inclusion
What qualifies for the Excellence Award?
Products achieving the highest overall evaluation scores during jury testing receive the Excellence label and are added to the Natural Beauty Directory — the trusted guide for conscious consumers and retailers.
