The European Natural Beauty Awards 2024 gathered the natural cosmetics industry across Europe to honour the most innovative natural cosmetics and sustainable beauty tools of the year for the first-ever live awards ceremony.
We also created various channels of visibility and opportunities for all the shortlisted brands throughout the awards season to deliver and showcase the products to important industry members, such as beauty buyers of major retailers, as well as anyone interested in finding the true natural cosmetics in Europe.
FIRST-EVER LIVE CEREMONY
The first-ever live awards ceremony was organized on October 9, 2024, in Stockholm, Sweden. The event gathered close to 400 industry guests, stars, and media to mingle and celebrate the forefront of the growing natural cosmetics industry.
Mingling before the awards ceremony
THE 3 JURIES & AWARDS GIVEN BY THEM
This year, out of 700+ product applications, 188 natural cosmetics and beauty tools were shortlisted for the awards.
The shortlisted products were shipped to the members of three different juries – star jury, industry expert jury, and influential media jury.
STAR JURY & EXCELLENCE AWARDS
The Excellence Award is the ultimate mark of natural beauty excellence given by the awards’ signature jury – the star jury. The star jury evaluating the shortlisted products consists yearly of European stars from different fields – music, cinema, sports, and fashion. The full list of the 55 star jury members in 2024 can be found HERE >
Based on the star jury members’ evaluation of the shortlisted cosmetics and beauty tools, 126 products reached the minimum of 4.0 points out of a 5.0 excellence score, and therefore, received the Excellence award and have been listed for the year’s European Excellence -list.
COMING SOON: The products that received the Excellence title will be added to the awards’ European Excellence Directory for the industry people as well as anyone searching for high-quality natural cosmetics in Europe.
The European Excellence -list of the 126 awarded natural cosmetics products of the year is available HERE >
Star jury members Carola Insolera, Elisha Applebaum, Hannah Van Der Westhuysen, and Hanna Alström, on the black carpet
INDUSTRY EXPERT JURY & INNOVATION AWARDS
For the first time in 2024, we introduced an industry expert jury representing the industry to award the Innovation Awards. This jury consisted of personalities with background knowledge of sustainability, innovation in natural cosmetics production, as well as cosmetics industry trends.
In 2024, the industry expert jury members were; Carolina Girbes – the Cosmetics Buyer at Herbolario Navarro (Spain), Dr. Mark Smith – the General Director of NATRUE (Belgium), Heidi Heikkilä – the Cosmetics Buyer at Stockmann (Finland), Judith Fiedler – Sustainability Expert and Founder / R&D Director of OneRD GmbH (Switzerland), Léa Malta – the Marketing Manager & Buyer of Mademoiselle Bio (France), Nuria Alonso – CEO of Biocertificatión SL/ BioVidaSana Certification (Spain), Paige Tracey from Soil Association Certification (UK), Pauline Raffaitin – the Home & Personal Care Manager at Ecocert (France), and Viktorija Lepiochina – the Cosmetics Buyer at LIVIN (Lithuania).
The Innovation Awards of 2024 were given to the following brands and products:
Sustainability Pioneer of the Year 2024
- Fattoria La Vialla (Italy)
Formula Innovation of the Year 2024
- The Smilist (France) for their Tooth-Whitening Night Serum
Packaging Innovation of the Year 2024
- Bijin (France) for their 3 in 1 Organic Care Powder for Babies
New Brand of the Year 2024
- Kenzai Cosmetics (Switzerland)
MEDIA/ SOCIAL MEDIA JURY & INFLUENCERS’ CHOICE AWARD
The European Natural Beauty Awards recognize the contribution and positive impact that influential individuals in the media and social media landscape hold in promoting natural beauty brands and educating consumers about greenwashing, among other hot industry topics.
For this reason, for the first time in 2024, we added a new jury composed of 30 personalities from the media and social media landscape in charge of giving the Influencers’ Choice Award to their favourite product. The full list of the 30 members can be found HERE >
Influencers’ Choice Award 2024
- Sarika – Sake Beauty Balm
INDUSTRY AWARDS
In addition to recognizing outstanding products, the ceremony honoured for the first time eight industry professionals for their commitment to making natural cosmetics more available to consumers and preventing greenwashing with clear communication guidelines.
You can find all the awarded retailers, as well as the distributor and voice of the year listed better HERE >
EUROPEAN NATURAL BEAUTY AWARDS GALLERY
The awards’ gallery stand was the hot place at the Natural Beauty & Health Show trade fair (organized in Stockholm, Sweden on October 9-10, 2024) where our team members showcased all the shortlisted products to the trade visitors and buyers of the show.
European Natural Beauty Awards Gallery
CELEBRATION ONLINE
With over 500 publications in 14 languages generated by the ENBA’s jury members as well as international media and social media outlets, the total reach of the celebration has surpassed massively that of the awards’ own channels alone.
Meanwhile, the awards’ own accounts reached record highs in October – e.g. the awards’ Instagram account reaching over half a million views. Thank you each and every one of you that have joined the celebration, this is only the beginning!
WHAT’S COMING NEXT?
NEW CITY FOR THE CEREMONY
While we continue celebrating the excellence of natural cosmetics in 2024, behind-the-scenes we are already building the upcoming 2025 event.
The European Natural Beauty Awards 2025 ceremony will be organized in the bustling city of Paris. The event will be indexed at the same time as the Paris Fashion Week 2025, the ceremony happening on the fashion week’s opening day – September 29, 2025.
Paris Fashion Week is known to be one of the leaders of global trends due to showcasing the world’s most avant-garde innovations in fashion. Through creativity, the week sets trends across all industries by influencing art, design, technology, and culture, among others.
We thought, what better place to make a statement about groundbreaking natural cosmetics and the fresh future of the cosmetics industry than at the core of the birth of global trends.
Make sure to save the date!
MORE BUYERS IN THE JURY
To ensure growing opportunities, we have invited more buyers to join the jury of the 2025 edition of the awards. Already confirmed new buyers for next year’s edition are Matas (Denmark) and Zalando (Germany).
EARLY BIRDS
The Early Bird registration for the 2025 ENBA edition is already open. To benefit from the Early Bird discount, register your best products before the end of the year HERE >
THANK YOU FOR 2024!
We want to thank each and every brand representative, jury member, partner, sponsor, team member, helping hand, and individual that made this exceptional year possible!
While the celebration of the fantastic creations from the 2024 awards continue, we cannot wait to get the 2025 edition going. We have so many exciting news to share with you in the near future, so stay tuned by following the discussion on our social channels on Instagram and LinkedIn!
We hope that you have had a great journey with us this year. We look very much forward to welcoming you in Paris in 2025!