The European Natural Beauty Awards (ENBA) revealed the new visual direction on January 16, 2025. At the center of the reveal shines the new logo, a bold yet elegant design that encapsulates the organization’s commitment to naturality, transparency, and excellence. Every element of the logo tells a story about ENBA’s mission to elevate the cosmetics industry and unite its key players under shared values.
The Logo as a Central Point of Unity
Designed to embody the core values and mission of ENBA, the logo is a symbolic representation of the awards’ commitment to inspire a more sustainable beauty industry.
At the heart of the new design lies a totem structure, an emblem of strength, unity, and progression. Each element of the totem has been crafted to reflect a key pillar of the European Natural Beauty Awards:
- E – for Europe – represents the region’s rich heritage of craftsmanship and innovation, as well as leadership in regulating the modern natural cosmetics market.
- N – for Naturality – celebrates the use of high-quality, natural ingredients and authenticity and transparency in their communication.
- B – for the Beauty Industry – recognizes the collective efforts of brands, and professionals driving meaningful change.
- A – for Awards – honours the highest standards of excellence and the progress made within the industry.
At the centre of the totem lies a distinctive point, symbolizing the crossroads where brands, retailers, industry members, and every individual doing their part in changing the industry converge.
This point acts as a metaphorical “roundabout”, where collaboration and shared vision to make the cosmetics industry more natural, transparent, and responsible are celebrated.
A Commitment to a Desirable, Responsible Future
“The new logo is more than a visual identity; it’s a statement of purpose”, said Satu Mäkinen, founder of the awards.
“We are so happy about the collaboration with the talented Happy Day Studio team members who have designed this new identity. The logo captures the essence of what ENBA stands for: a hub for brands and other industry members committed to transparency, sustainability, and innovation. The totem reminds us of the collective strength of the industry and the central point shows that each of us has a role to play in shaping a better future.”
At the heart of ENBA’s purpose lies the commitment to transforming the cosmetics industry into one that embraces sustainability, excellence, and transparency free from greenwashing.
The new logo and visual direction marks the next chapter in the awards’ journey, strengthening ENBA’s role as an educational platform and a collaborative hub that raises consumer awareness and helps brands expand their business networks. Ultimately, ENBA is an invitation for the industry to unite.