The European Natural Beauty Awards have just released the shortlist of finished products for 2026. Serums, balms, sun creams, toothpaste, deodorants, lip care, colour cosmetics, fragrances, beauty tools: the full spread of what natural beauty looks like right now, from across Europe and beyond.
Getting onto the Shortlist isn’t a formality. Every product on the list was submitted, reviewed and judged against the same bar of natural formulation integrity before making it through to the list. What’s on it now is what the jury will be narrowing down over the coming months.
Here’s a flavour of what made the cut.
A shortlist that spans the whole bathroom shelf
Face care dominates: cleansers, face creams, serums, night masks, eye care, and aiding care tools built around everything from marine actives to fermentation and microbiome science.
Sun care shows up in force too, with mineral SPF formulas for face and body, with twists such as tinted or specifically created for sensitive or young skin.
Haircare brings oils, detanglers, solid formats and scalp-focused treatments into the mix, including some rechargeable and refillable formats.
Body and hand care covers everything from rich body butters and lotions to hand creams and scrubs, with a strong showing from regionally rooted brands.
Colour cosmetics and makeup gets its own corner this year, with lipsticks, mascaras, brow serums, concealers, bronzers, and even a face-painting kit for kids, all shortlisted.
Fragrance has a presence too, with natural eaux de parfum and home fragrances built around botanical scent profiles.
Oral care, deodorants and intimate care round things out — toothpastes, refillable deodorants, and intimate care products all make the list a reminder that “natural beauty” now stretches well past the typical face and body products.
What happens next
The jury will now work through the Shortlist to select the Official Excellence Selection 2026.
Results will be announced at the European Natural Beauty Awards 2026 ceremony in Paris, France, on September 29, 2026.