Dear Natural Beauty Pioneer,

The founder Satu Mäkinen here hello! I hope your 2023 has started wonderfully. With this welcome blog post, I would like to invite you to the exciting journey of the European Natural Beauty Awards – to celebrate the true natural beauty found across Europe together.

The past few years have been challenging worldwide, the beauty industry being no exception, but I am personally incredibly proud to have witnessed passion and fire behind innovative natural cosmetic entrepreneurs and representatives, as well as others working tirelessly in the industry towards greener beauty in the Nordics while growing the Nordic counterpart of the awards – Nordic Natural Beauty Awards. Indeed, if the European edition will sound familiar to you, the reason is that the platform is built similarly to the well-established Nordic awards. Now it is time to expand the platform to the whole of Europe.

So what are the European Natural Beauty Awards all about? The main focus is to showcase and celebrate the truly natural cosmetics made across Europe. On our online platforms, everywhere from our website to podcast and social media, we share detailed information about the groundbreaking participating products, as well as brands’ founders’ stories, among other exciting news.

And how does the awards process work for the brands, then? Any European brand producing 100% (or 99%) natural cosmetics can apply through our website. The awards team will contact the applying brand to identify the best way for the brand to participate in the awards. Once registration is completed, we will check the registered cosmetics with a cosmetics industry professional to verify the 100% (or 99%) naturality and sustainability, as well as safety to consumers. The cosmetics that clear the verification process will be nominated for the European Natural Beauty Awards.

Nominated cosmetics will then be delivered to the European Beauty Jury for the testing phase. The jury will consist of 50 European stars from different fields, such as fashion, cinema, music, and sports. They will represent all faces of Europe – from North to South and West to East. The nominees will be tested over the summer and early autumn of 2023. and the best European-made natural cosmetics of 2023 will be announced in an online ceremony in November 2023.


I am extremely honoured to have all types of natural beauty pioneers join this journey since this is only the beginning, I believe. If you are a beauty entrepreneur or working in this industry, I would also like to take this opportunity to congratulate you – what an important job you are doing! The greener beauty industry is only growing with individuals like yourself. Big applause!

If you are a natural beauty enthusiast following the growing natural beauty scene, let me tell you this – you really are one of the pioneers! Keep asking questions about the sustainability, ingredients, and packaging, keep getting excited about innovations and keep inviting friends and family to the world of gentler self-care.

To stay updated on everything going on with the European Natural Beauty Awards, the Nordic edition of the platform, as well as other natural beauty news, such as upcoming projects, subscribe to our newsletter. Join the conversation also on our social media channels, especially on Instagram, where we are most active.

Registration for the first-ever European Natural Beauty Awards is now open, so if you are an owner or a representative of a European brand producing 100% (or 99%) natural cosmetics, you can register your brand here >

Welcome to this journey once again – let’s get the celebration going!