In the awards November series of blog posts, we get to know the brands behind the nominee products of the European Natural Beauty Awards 2023. In this post, we are proud to share more about the Austrian natural cosmetics brand Lu&Me, as told by the brand:


After around 2 years of planning and development phase, the time has come. Lu&me, a new natural professional hair care brand “Made in Austria” has been launched in September 2022.

The corona pandemic has made a difference. Not just to us. to many people. Values that were previously lost in the hustle and bustle of everyday life became present again. Values such as children, family, nature, friendships and mutual support became even more important. During the pandemic, we have reflected on where we come from and what we really want to achieve in life. What matters and what is relevant. We concentrated on the essentials and questioned a lot of things.

We realized how important the topic of regionality is. In Austria we have the resources, the know-how and the experience to produce professional, organic quality products.

This is how Lu&me was founded.

Nadine Hak and Gerhard Macher – Lu&me Founder

“With over 30 years of experience in the professional hair cosmetics industry, our declared goal is to break new
ground. We want to offer healthy, premium hair care products that are good for us and our planet“

– Nadine Hak and Gerhard Macher – Founders of Lu&me

Lu&me comes from the desire to make our contribution to a more sustainable approach to our planet. Our little daughter Louanne (called Lu) was the reason and motivation for the brand.

Lu – is the real girl who wants and expects an intact and healthy planet as well as a healthy body.

me – that is me, as a consumer and responsible person, who is reminded of the conscious use of resources in a daily personal care routine.

Lu&me wants to satisfy the needs of consumers and enable them to do their part to protect our

Lu&me products were developed together with renowned partner hairdressers. It was important to us to offer hair
care in premium and professional quality in order to meet the high demands of our customers, who prefer hair care
in hairdresser quality. However with ingredients of natural origin and at the same time without making any compromises in quality and performance. With 100% transparency and traceability, without false promises or misleading statements, also known as “greenwashing”.

100% Made in Austria – in the heart of the Alps.

All Lu&me products contain exclusively plant and mineral-based active ingredients of premium quality and in a perfect balance between traditional herbalism and the most modern scientific findings. Lu&me products promote scalp health and hair beauty. Silicones, parabens, etc. are absolutely taboo for us. This purifies the scalp and supports the natural activity of the scalp and hair in the long term.

All Lu&Me products:

o contain neither parabens nor silicones or SLS/SLES
o do not contain any microplastics or polyquaternium
o when used regularly, promote the health and purification of the scalp
o are biodegradable
o protect the environment thanks to the use of organic raw materials
o are PETA cruelty-free und vegan certified
o are made in Austria

Beautiful in a clear conscience, that’s not a contradiction! We would like to live natural cosmetics together with you – for a better future, for a more beautiful planet, for the sake of children and future generations.

Get to know Lu&Me even better on the brand’s website at and follow the brand’s journey on Lu&Me’s Instagram >