“I hope your new year of 2024 has started wonderfully!

First of all, I would like to thank you for the incredible, first-ever European Natural Beauty Awards year of 2023. The brand discoveries have been magnificent and we are very much looking forward to the continuing exploration and celebration!

To keep evolving our platform and to be able to offer ever-growing opportunities for the key makers in the natural industry, the awards will undergo some exciting changes in 2024.


A physical event has been in the discussions for quite a while; many have expressed the importance of the possibility of meeting in person. With this year’s awards, we want to offer this opportunity as well, so in 2024, the awards will be organized for the first time as a physical event!

Honouring our Nordic background, the awards gala will be organized in Stockholm on October 9, 2024. This will happen during the same days as our partner trade fair Eco Living Scandinavia and Natural Beauty Show will be held in Stockholm.


What will also see a change this year, is the model of how products are being awarded. Since the beginning, the main purpose behind the awards has been to empower amazing quality makers and strengthen the natural sector – not create any unnecessary competition between natural makers. We want to keep emphasizing collaboration over competition, and therefore, we have come to the conclusion that it would be about time that the awarding model was updated.

Instead of choosing a winner per product category, we will move to award each product that reaches a preset, high-quality level from the star jury evaluation.

Each product, that reaches this preset point level (an equal to today’s winner level), receives an ‘Excellence’ award and ‘Excellence’ badge to be used in further marketing and sales. This allows us to recognize all of the highest quality products, regardless of the saturation of each product category.


On top of the Excellence awards, there will be a couple of special awards to be given to the champions of the year who have truly made a change in the industry. These awards will be given by a separate industry expert jury. Awards to be given are linked to innovation and strides in the fields of sustainability, natural formulation, packaging, and collaboration.


This year, key players from different sides of the industry will be included in the awards. We want the physical ceremony to be a gathering of all natural beauty industry professionals to meet and celebrate each other.

Establishments such as hair salons and spas/beauty estheticians can apply to the awards as their business. To be eligible for consideration for the categories ‘Hair Salon of the Year’ and ‘Spa of the Year’, the establishments should use only natural products as per the awards standards and demonstrate a commitment to sustainability.

To balance the power structure that is currently much out of the brands’ hands, we will additionally give awards to the retailers, distributors, and influential personalities of the year. The participating brands have the power to vote for these titles.

2024, LET’S GO!

I am personally so excited to see these in-person awards come to reality. To follow what’s happening behind the scenes, especially now when building the in-person event, I invite you all to join the conversation on our LinkedIn as well as on our Instagram channel, where the day-to-day updates are being shared.

I wish you all the best of success in this new year, and I cannot wait to meet you in Stockholm!

Satu Mäkinen
Founder of the awards”



Entering the awards as a brand works similarly to last year; the wished participating products can be entered simply via the registration form here >

Entering the awards as an establishment (hair salons and spas/beauty aestheticians); you can enter your establishment simply via the registration form here >

Nomination form for the retailers, distributors, and influential personalities will open in February 2024.


Since the awards will be held already in early October, the timetable has been shifted a little bit earlier:

– Early Bird deadline: March 7
– Final deadline: April 30
– Product delivery deadline: May 31
– Evaluation phase: June – October
– Awards gala: October 9

Registration for this renewed, exciting year has now been opened. Welcome to 2024, everyone!