In the awards November series of blog posts, we get to know the brands behind the nominee products of the European Natural Beauty Awards 2023. In this post, we are proud to share more about the Estonian natural cosmetics brand Viking Beauty Secrets, as told by the brand:

Eha Urbsalu, Founder of Viking Beauty Secrets – Eha’s experiences and wins in international beauty pageantry marked the start of a dynamic career in modeling and acting. Long days on set left her skin feeling dehydrated and heavy makeup made it break-out. Viking Beauty Secrets is the culmination of this journey, brought to life by Eha’s deep connection to her Nordic heritage and her dedication to organic, clean skincare. 

Her journey embarked on Hiiumaa, an island nestled between Sweden and Estonia in the Baltic Sea, rich with Viking history. This is where Eha learned about many of Viking Beauty Secrets’ hero ingredients and how to incorporate them in natural skincare. The island also holds a special place in her heart, as it’s where her grandmother and mother were raised, and where her sister resides today. Eha has based hernskincare line on powerful Nordic and island ingredients like Sea Buckthorn, Rowanberry, Cloudberry, and Arctic Raspberry. Viking Beauty Secrets hold the EcoCert certification and has a Leaping Bunny Program’s cruelty-free seal, embodying the brand’s unwavering standards and commitment to sustainability and a new era in skincare.

Viking Beauty Secrets embodies the fusion of ancient Viking practices with contemporary skincare needs, all wrapped in a sustainable and ethical approach. The brand was born out of a commitment to provide effective solutions while honoring natural beauty and Nordic heritage. At its heart, Viking Beauty Secrets simplifies skincare by blending age-old wisdom with modern expertise. The products rely on organic ingredients, ensuring they’re Non-GMO and free from harmful chemicals. Sustainability is a key principle, with the brand using eco-friendly packaging and manufacturing practices powered by green energy. The skincare line is cruelty-free, with a clear stance against animal testing. These values are deeply rooted in the brand’s desire to make skincare straightforward, authentic, and responsible, in line with the Nordic traditions that inspired it.

The Viking Beauty Secrets’ oil-to-milk Exfoliating Face Scrub stands as a testament to the brand’s ethos. This unique blend showcases Icelandic black volcanic sand, a powerful mineral-rich exfoliant that cleanses deeply by drawing out toxins. The “super antioxidants” rowanberry and raspberry seed oil support with restorative nourishment, offering a gentle touch ideal for dry or sensitive skin. 

Benefits of the Ingredients:

Rowanberries: These vibrant berries, known for their rich nutrient profile, contribute a remarkable blend of vitamins, antioxidants, and essential fatty acids. These elements work in harmony to nourish the skin, helping to maintain its suppleness and promoting a youthful glow. The natural antioxidants present in rowanberries assist in combating free radicals, which can contribute to premature aging and skin dullness. Their soothing properties aide the exfoliation, leaving your skin calm and refreshed. 

Arctic Raspberries: Hailing from the pristine Nordic regions, Arctic raspberries boast exceptional skincare benefits. Packed with vitamin C and other vital nutrients, these berries assist in promoting collagen production, which is integral for maintaining skin’s elasticity and firmness. The high vitamin C content repairs and soothes the skin, especially after exfoliation. 

Volcanic Minerals: Icelandic black volcanic sand, renowned for its rich mineral composition, offers an innate ability to deeply cleanse the skin. By drawing out impurities and toxins from the pores, these minerals provide a thorough detoxification. The fine texture of the volcanic sand aids in the removal of dead skin cells, promoting a smoother and more even complexion. The minerals also encourage improved circulation, helping to unveil a revitalized and healthy glow. 

The marriage of rowanberries, Nordic raspberries, and volcanic minerals creates a harmonious blend that addresses various aspects of skincare. While the minerals focus on detoxifying and refining the skin’s texture, the berries contribute nourishment, antioxidant protection, and gentle soothing properties. This combination not only enhances the efficacy of the exfoliating process but also ensures that your skin is left feeling refreshed, rejuvenated, and deeply cared for.

Viking Beauty Secrets caters to individuals who embrace the perfect harmony between nature’s wisdom and contemporary skincare approaches. The brand aligns seamlessly with those who value clean, organic beauty and admire the comfort of nurturing traditions. While its formulations are a comforting embrace for those with dry or sensitive skin, its commitment to being vegan and cruelty-free elevates its allure for conscientious consumers who appreciate authentic choices. This appeal extends beyond specific preferences, welcoming anyone intrigued by minimal, natural, and carefully curated ingredient combinations that work harmoniously for radiant skin.

Viking Beauty Secrets just launched a new Calendula + Rosewater Cleanser. This product is a new win for the brand’s sustainability mission because the product bottle is made of OWP. OWP stands for Ocean Waste Plastic – a groundbreaking concept aimed at tackling plastic pollution in our oceans and rivers. The mission goes beyond just providing top-notch beauty products; it’s about making a positive impact on the environment! For every Foam Cleanser purchased, an equivalent amount of plastic waste is removed from our precious oceans and rivers through the ReSea Project. This means that with every OWP-packaging, shoppers actively contributing to cleaning up the planet and reducing plastic pollution.

Nordic Style Magazine endorses the Volcanic Exfoliator as a “sauna essential,” elevating it to a pivotal role in creating an authentic Nordic spa ambience. Organic Spa Magazine praises Viking Beauty Secrets for “reinventing skincare remedies”, and  New Beauty feated the exfoliator in the category “Skin Saviors” and “Natural Wonders”.

Get to know Viking Beauty Secrets even better on the brand’s website at and follow the brand’s journey on Viking Beauty Secrets Instagram >