In the awards November series of blog posts, we get to know the brands behind the nominee products of the European Natural Beauty Awards 2023. In this post, we are proud to share more about the Austrian natural cosmetics brand KUMÃRI, as told by the brand:

Susanne Höck is the founder of the brand KUMÃRI. Susanne studied in the USA from 1991 to 1992, where she met an Aloe Vera producer. During this time, she began using products containing fresh Aloe Vera juice, and her skin significantly and visibly improved in a short period. Dry, large-pored skin became balanced and healthy, radiating from within. She personally experienced the transformative effects of cosmetics that used fresh Aloe Vera juice as their main ingredient.

Upon returning to Austria, Susanne embarked on a quest to find skincare products that predominantly consisted of fresh Aloe Vera as their main component. She was disappointed to discover that most cosmetics contained a significant amount of water, and there were no cosmetics available in drugstores or perfumeries that used 100% fresh organic Aloe Vera.

This disappointment became the turning point for Susanne, leading her to decide to create her own cosmetics using 100% fresh organic Aloe Vera juice as the primary ingredient.

Portrait of Susanne Höck  the founder of the brand KUMÃRI

The name KUMÃRI was inspired by the designation of the Aloe Vera plant in Ayurveda. Ayurveda is a traditional Indian healing system that has been used for a long time.

KUMÃRI means translated “young girl.” Aloe Vera as the fountain of youth – that’s exactly what KUMÃRI represents.

Aloe Vera instead of water! For healthy, radiant skin. At a fair, affordable price.

Aloe Vera instead of water – The brand’s unique feature is to completely replace the entire water content, which typically makes up the majority of a cosmetic product, with 100% pure organic Aloe Vera fresh plant juice.

In addition, our products combine fresh Aloe Vera with native medicinal plants, such as Edelweiss. Thanks to the special properties of Aloe Vera, these active ingredients can be transported deep into the skin and unleash their full power.

The brand KUMÃRI is intended for people who highly value natural and gentle skincare. Our product line consists of carefully selected natural ingredients aimed at nurturing and pampering the skin in a gentle and natural manner.

Our range of products includes various items designed to meet the individual needs of your skin. We exclusively use ingredients that are free from harmful chemicals and won’t irritate your skin. Our products are known for their exceptionally high moisturizing and regenerative effects, which our customers appreciate the most.

In summary, KUMÃRI is recommended for individuals who prioritize natural, gentle skincare, and are looking for products that are free from harmful chemicals and offer excellent moisturizing and regenerative benefits.

Anti Wrinkle Serum:

Contains 85% pure organic Aloe Vera juice, Edelweiss, and Paracress. This powerful combination nourishes your skin and helps to naturally tighten and smooth it.

Aloe Vera: Highly regarded in cosmetics for its exceptional moisturizing, soothing, and skin-nourishing properties. It contains about 200 different substances (nutrients, vitamins, minerals, enzymes) that act as a beauty booster for your skin.

Edelweiss (Leontopodium) – the “Queen of Alpine Flowers” as an Anti-Aging Wonder: Edelweiss is rich in active ingredients with strong antioxidant effects, helping to prevent skin aging. Its secondary plant compounds protect skin cells from UV damage and offer effective sun protection. The components of various vitamins in Edelweiss counteract dangerous radicals, making it a true anti-aging wonder.

Paracress (Jambu – Acmella oleracea) Extract:

Paracress extract is obtained from the plant species Acmella oleracea. In its native regions in northern Brazil and Peru, the leaves of the plant are used in traditional cuisine. While its taste might be unusual for European palates, as it induces a tingling and slightly numbing sensation on the tongue, in cosmetics, it offers advantages in the anti-aging domain.

Paracress/Jambu extract can block fine contractions of facial muscles and visibly reduce the formation of wrinkles. This is due to the presence of Spilanthol in the extract, which possesses various bioactivities, including the gentle soothing of nerve receptors on the skin’s surface. This helps reduce and mitigate expression lines on the forehead and around the mouth.

We are a small start-up based in Vienna, driven by a strong commitment to continuous improvement and sustainable growth. When it comes to new product developments, we take our time to ensure that we meet our customers’ needs optimally and critically evaluate ingredients.

At KUMÃRI, we offer a 100% satisfaction guarantee. Based on the overwhelmingly positive experiences of our customers, we can confidently provide this guarantee. If customers are not satisfied even after extended use of our products, they can get a refund or exchange the products for others.

Get to know KUMÃRI even better on the brand’s website at and follow the brand’s journey on KUMÃRI’s Instagram >